About Us
ABOUT US
Welcome to John Sole — where thoughtful design meets modern living. We’re a lifestyle brand built on simplicity, quality, and intention. Every product we create is a reflection of our belief that the things you own should not only serve a purpose but also tell a story — your story.
Our Story
Founded in 2020 by Naitik Dixit John Sole began as a small passion project with a big vision: to create premium, everyday essentials that are both timeless and practical. What started with a few handcrafted items quickly evolved into a full product line known for clean design, attention to detail, and a deep commitment to quality.
John Sole isn’t just about selling products. It’s about inspiring confidence, expressing individuality, and encouraging a lifestyle rooted in purpose.
Meet the Founder — Naitik Dixit
Naitik Dixit is more than a founder — he’s the heart behind the brand. With a background in design, business, and a keen eye for aesthetics, John spent years studying the market, traveling for inspiration, and refining his vision before launching John Sole.
He personally oversees every aspect of the brand, from product development to packaging, ensuring that each item carries the soul and standards of the company. His hands-on approach and creative mindset are what set John Sole apart.
John believes that building a brand is about more than creating a logo it’s about building a community. His goal is to connect with customers through authenticity, innovation, and unwavering dedication to excellence.
Our Values
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Craftsmanship – Every item is designed with care and built to last.
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Simplicity – We believe less is more. Our aesthetic is clean, minimalist, and versatile.
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Responsibility – We care about how our products are made, and we strive to work with ethical partners.
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Customer First – We’re here for you — from purchase to delivery and beyond.
Join the Journey
Whether you're shopping for a wardrobe refresh or looking for the perfect gift, we’re honored to be part of your story. At John Sole, we don’t just sell products — we build experiences that inspire confidence and connection.
Thank you for choosing John Sole. We can’t wait to grow with you.